Editorial review
Start Small, Think Big: An Investment Plan for Beginners
By Greg Barton
Greg Barton’s Start Small, Think Big: An Investment Plan for Beginners levels the investment playing field with clarity, heart, and a refreshingly accessible tone. The book opens with several fictional scenarios that cap...
Reviewed by CANREADS

Greg Barton’s Start Small, Think Big: An Investment Plan for Beginners levels the investment playing field with clarity, heart, and a refreshingly accessible tone. The book opens with several fictional scenarios that capture the common fears and uncertainty people face when trying to invest their money. From there, readers follow two characters as they seek guidance from their financially-savvy friend Julie (thank you, Greg!), who patiently walks them through the basics of investing. By using fictional characters to teach real-world skills, Barton transforms financial learning into an engaging and relatable experience.
Investing is notoriously full of jargon and technical language—often used to gatekeep financial wisdom—but Start Small, Think Big strips that away. In a world where financial advice is competitive and often opaque, Barton expertly lays it all out with rare transparency. One particularly insightful section demystifies how financial institutions allocate staff to manage client portfolios—details few books bother to explore. This honest approach will resonate with readers who feel left behind or overwhelmed by traditional financial systems.
Written from the heart and inspired by advice Barton has given to friends and family, the book’s central message is clear: you don’t need to rely on others to do your investing for you—you are more than capable of taking the reins yourself! Barton acknowledges from the outset that this DIY approach takes time and energy, but his appeal is sincere: trust yourself, educate yourself, and take control. No longer should 94% of investors feel the need to rely on financial institutions; instead, Barton posits, they can rely on themselves to achieve their financial freedom. Barton makes self-reliance feel not only possible but empowering.
Start Small, Think Big is written with a younger audience in mind—compound interest ever being in their favour. If you’re in your twenties or thirties and unsure where to begin, this book is the guide you’ve been waiting for. The book’s intended audience is mirrored in Barton’s writing style. His voice is genuine and humorous, never condescending, even when tackling complex financial concepts. Measuring its literary value, Barton’s book mirrors the spirit of the European Bildungsroman of the nineteenth century in its attempt to utilize narrative as a vehicle to impart important life lessons and encourage personal development—offering readers not only advice but a transformative framework for thinking about money, independence, and the future. The book ends with a practical breakdown of next steps and tools readers can use, reinforcing its utility beyond just theory.
Works like this are critical at a time when global markets teeter based on whims and threats. While the economic situation is indeed unpredictable, Barton offers steady, grounded advice for those ready to begin their investing journey. Start Small, Think Big is essential reading for anyone intimidated by investing but eager to learn, especially those planning for long-term financial security. It’s a smart, approachable, and empowering guide that proves anyone can learn to invest—starting today.
—CANREADS BOOK REVIEW
