Midlife Priceless: A Dating Coach’s Guide to Midlife Dating

Midlife dating can feel like uncharted waters, but with author and dating coach Jennifer Hurvitz as your expert guide, it transforms into an exciting new journey! In Midlife Priceless: A Dating Coach’s Guide to Finally Doing Relationships Right, Hurvitz provides hot tips, do’s and don'ts, and hilarious advice that is sure to resonate. This invaluable guide is the perfect how-to manual for middle-aged women who are ready to date with the ultimate goal of building a healthy, successful relationship.

From navigating online dating apps to blending families, Hurvitz uses real-life experiences to show women how to succeed in love by leaving old-school games behind. She encourages women to embrace their authenticity, set clear standards, and stick to their list of non-negotiables. One of Hurvitz’s standout lessons in her book is that dating isn’t about finding the right partner; it's about being the right partner. She skillfully shows women how to harness their power, learn from their past, and embrace love again. Pouring her extensive experience, brilliant advice, and heartfelt wisdom into this book, Hurvitz makes dating in midlife not only manageable but truly empowering.

This is a book that will give readers the confidence to start dating again, no matter where they are in life. For many, life has shifted significantly since their twenties and thirties—juggling the demands of raising kids, managing a high-stress job, maintaining a mortgage, and caring for aging parents all factor into the complexity that comes with midlife dating. However, Hurvitz is well-equipped to help readers tackle this tricky terrain, offering tailored advice on every page and providing specific insights that directly address their unique circumstances. Whether it's figuring out how to discuss dating with young children or handling the midlife dating scene, this book offers practical strategies that take the stress out of dating and make it enjoyable again.

Written like a choose-your-own-adventure book, Midlife Priceless is down-to-earth, funny, and has just the right amount of vulnerability. This guide masterfully underscores what you are doing right while gently pointing out areas for growth. No matter where you are on the midlife dating spectrum, Hurvitz encourages readers to stay positive and true to themselves. A happy, healthy midlife relationship is absolutely possible, and Hurvitz will be there, cheering you on every step of the way.

—CANREADS TORONTO BOOK REVIEW

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